{"title":"Sera Aquarium Food Collection","description":"\u003cp data-start=\"2083\" data-end=\"2297\"\u003eSera is a globally trusted aquarium nutrition brand, renowned for its \u003cstrong data-start=\"2153\" data-end=\"2198\"\u003enature-based, species-specific fish foods\u003c\/strong\u003e designed to support healthy growth, vibrant colouration, strong immunity, and crystal-clear water.\u003c\/p\u003e\n\u003cp data-start=\"2299\" data-end=\"2500\"\u003eAt \u003cstrong data-start=\"2302\" data-end=\"2322\"\u003eThe Pet Standard\u003c\/strong\u003e, we’ve curated a complete Sera collection that reflects how fish actually eat in nature — with tailored nutrition for different species, feeding zones, sizes, and dietary needs.\u003c\/p\u003e\n\u003chr data-start=\"2502\" data-end=\"2505\"\u003e\n\u003ch3 data-start=\"2507\" data-end=\"2542\"\u003eWhy Choose Sera Aquarium Foods?\u003c\/h3\u003e\n\u003cul data-start=\"2544\" data-end=\"3316\"\u003e\n\u003cli data-start=\"2544\" data-end=\"2690\"\u003e\n\u003cp data-start=\"2546\" data-end=\"2690\"\u003e\u003cstrong data-start=\"2546\" data-end=\"2575\"\u003eNutrition close to nature\u003c\/strong\u003e\u003cbr data-start=\"2575\" data-end=\"2578\"\u003eAll Sera foods in this collection belong to the \u003cem data-start=\"2628\" data-end=\"2636\"\u003eNature\u003c\/em\u003e range and are made \u003cstrong data-start=\"2656\" data-end=\"2689\"\u003ewithout dyes or preservatives\u003c\/strong\u003e.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2692\" data-end=\"2859\"\u003e\n\u003cp data-start=\"2694\" data-end=\"2859\"\u003e\u003cstrong data-start=\"2694\" data-end=\"2723\"\u003eSpecies-specific formulas\u003c\/strong\u003e\u003cbr data-start=\"2723\" data-end=\"2726\"\u003eFrom discus and cichlids to goldfish, shrimp, and community fish, each food is designed around natural diets and digestive systems.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2861\" data-end=\"3004\"\u003e\n\u003cp data-start=\"2863\" data-end=\"3004\"\u003e\u003cstrong data-start=\"2863\" data-end=\"2887\"\u003eAdvanced ingredients\u003c\/strong\u003e\u003cbr data-start=\"2887\" data-end=\"2890\"\u003eIncludes spirulina, insect meal, krill, algae, probiotics, omega fatty acids, minerals, and natural carotenoids.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"3006\" data-end=\"3158\"\u003e\n\u003cp data-start=\"3008\" data-end=\"3158\"\u003e\u003cstrong data-start=\"3008\" data-end=\"3044\"\u003eDigestive safety \u0026amp; water clarity\u003c\/strong\u003e\u003cbr data-start=\"3044\" data-end=\"3047\"\u003eCarefully balanced recipes reduce waste, support efficient digestion, and help maintain clean aquarium water.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"3160\" data-end=\"3316\"\u003e\n\u003cp data-start=\"3162\" data-end=\"3316\"\u003e\u003cstrong data-start=\"3162\" data-end=\"3190\"\u003eComplete feeding systems\u003c\/strong\u003e\u003cbr data-start=\"3190\" data-end=\"3193\"\u003eSera offers staples, colour-enhancing foods, probiotic growth foods, and specialty diets — designed to be rotated safely.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"3318\" data-end=\"3321\"\u003e\n\u003ch3 data-start=\"3323\" data-end=\"3349\"\u003eExplore the Sera Range\u003c\/h3\u003e\n\u003cp data-start=\"3351\" data-end=\"3376\"\u003eThis collection includes:\u003c\/p\u003e\n\u003cul data-start=\"3377\" data-end=\"3692\"\u003e\n\u003cli data-start=\"3377\" data-end=\"3415\"\u003e\n\u003cp data-start=\"3379\" data-end=\"3415\"\u003e\u003cstrong data-start=\"3379\" data-end=\"3395\"\u003eStaple foods\u003c\/strong\u003e for daily feeding\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"3416\" data-end=\"3477\"\u003e\n\u003cp data-start=\"3418\" data-end=\"3477\"\u003e\u003cstrong data-start=\"3418\" data-end=\"3434\"\u003eColour foods\u003c\/strong\u003e with natural carotenoids and astaxanthin\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"3478\" data-end=\"3531\"\u003e\n\u003cp data-start=\"3480\" data-end=\"3531\"\u003e\u003cstrong data-start=\"3480\" data-end=\"3499\"\u003eProbiotic foods\u003c\/strong\u003e for growth and immune support\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"3532\" data-end=\"3567\"\u003e\n\u003cp data-start=\"3534\" data-end=\"3567\"\u003e\u003cstrong data-start=\"3534\" data-end=\"3565\"\u003eHerbivore \u0026amp; carnivore diets\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"3568\" data-end=\"3603\"\u003e\n\u003cp data-start=\"3570\" data-end=\"3603\"\u003e\u003cstrong data-start=\"3570\" data-end=\"3585\"\u003eXL formulas\u003c\/strong\u003e for larger fish\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"3604\" data-end=\"3692\"\u003e\n\u003cp data-start=\"3606\" data-end=\"3692\"\u003e\u003cstrong data-start=\"3606\" data-end=\"3626\"\u003eSpecialist foods\u003c\/strong\u003e for discus, African cichlids, shrimp, bottom dwellers, and more\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"3694\" data-end=\"3785\"\u003eEach product is formulated to match \u003cstrong data-start=\"3730\" data-end=\"3784\"\u003efeeding behaviour, mouth size, and digestive needs\u003c\/strong\u003e.\u003c\/p\u003e\n\u003chr data-start=\"3787\" data-end=\"3790\"\u003e\n\u003ch3 data-start=\"3792\" data-end=\"3823\"\u003eCurated by The Pet Standard\u003c\/h3\u003e\n\u003cp data-start=\"3825\" data-end=\"4098\"\u003eAt \u003cstrong data-start=\"3828\" data-end=\"3848\"\u003eThe Pet Standard\u003c\/strong\u003e, we believe better nutrition leads to better aquatic lives. Our Sera collection is selected to help aquarists feed with confidence — whether you’re maintaining a peaceful community tank or managing demanding species like discus and African cichlids.\u003c\/p\u003e","products":[{"product_id":"sera-vipan-tropical-flakes","title":"Sera Vipan Tropical Flakes","description":"\u003cp\u003eSera Vipan Tropical Flakes are a high-quality daily staple food for ornamental tropical fish that feed at the water surface, delivering balanced nutrition while keeping your aquarium clean and clear. Made from carefully selected natural ingredients, these floating flakes support healthy growth, strong development and optimal digestion — ideal for community aquariums.\u003c\/p\u003e\r\n\u003cul\u003e\r\n\u003cli\u003e\n\u003cstrong\u003eFloating flakes for surface feeders\u003c\/strong\u003e — formulated for fish that eat at the water's surface\u003c\/li\u003e\r\n\u003cli\u003e\n\u003cstrong\u003eSustainable protein\u003c\/strong\u003e — contains 4% insect meal as a natural, resource-saving protein source\u003c\/li\u003e\r\n\u003cli\u003e\n\u003cstrong\u003eSupports growth and digestion\u003c\/strong\u003e — enriched with prebiotics for strong development and gut health\u003c\/li\u003e\r\n\u003cli\u003e\n\u003cstrong\u003eKeeps water clear\u003c\/strong\u003e — flakes hold their shape and do not cloud the water\u003c\/li\u003e\r\n\u003cli\u003e\n\u003cstrong\u003eNo artificial additives\u003c\/strong\u003e — free from dyes and preservatives as part of the Sera Nature range\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003ch3\u003eProduct details\u003c\/h3\u003e\r\n\u003cul\u003e\r\n\u003cli\u003e\n\u003cstrong\u003eFood type:\u003c\/strong\u003e Floating flake food\u003c\/li\u003e\r\n\u003cli\u003e\n\u003cstrong\u003eSuitable for:\u003c\/strong\u003e Ornamental tropical freshwater fish\u003c\/li\u003e\r\n\u003cli\u003e\n\u003cstrong\u003eFeeding zone:\u003c\/strong\u003e Water surface\u003c\/li\u003e\r\n\u003cli\u003e\n\u003cstrong\u003eUse:\u003c\/strong\u003e Daily staple nutrition\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003cp\u003e\u003cstrong\u003eAvailable sizes:\u003c\/strong\u003e 22g, 60g, 210g.\u003c\/p\u003e","brand":"Sera","offers":[{"title":"22g","offer_id":43419156709459,"sku":"USFB0001","price":9.0,"currency_code":"AUD","in_stock":true},{"title":"60g","offer_id":43419156742227,"sku":"USFB0002","price":15.0,"currency_code":"AUD","in_stock":true},{"title":"210g","offer_id":43419156774995,"sku":"USFB0003","price":36.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0585\/7958\/3059\/files\/5272940.jpg?v=1768268334"},{"product_id":"sera-vipagran-tropical-granules","title":"Sera Vipagran Tropical Granules","description":"\u003cp\u003eSera Vipagran Tropical Granules are a balanced daily staple food for ornamental tropical fish that feed in the middle water zone, delivering targeted nutrition with excellent digestibility and clean-water performance. The slow-sinking, soft granules stay suspended in the mid-water layers, making them ideal for community aquariums where different feeding behaviours coexist.\u003c\/p\u003e\r\n\u003cul\u003e\r\n\u003cli\u003e\n\u003cstrong\u003ePerfect for mid-water feeders\u003c\/strong\u003e — slow-sinking granules for fish feeding in the middle zone\u003c\/li\u003e\r\n\u003cli\u003e\n\u003cstrong\u003eSustainable protein\u003c\/strong\u003e — contains 4% insect meal as a natural, resource-saving protein source\u003c\/li\u003e\r\n\u003cli\u003e\n\u003cstrong\u003eSupports growth and digestion\u003c\/strong\u003e — natural ingredients and prebiotics promote strong development\u003c\/li\u003e\r\n\u003cli\u003e\n\u003cstrong\u003eExcellent water clarity\u003c\/strong\u003e — soft granules hold their shape and do not cloud the water\u003c\/li\u003e\r\n\u003cli\u003e\n\u003cstrong\u003eIdeal for small-mouthed fish\u003c\/strong\u003e — smooth, soft texture makes feeding easier\u003c\/li\u003e\r\n\u003cli\u003e\n\u003cstrong\u003eNo artificial additives\u003c\/strong\u003e — free from dyes and preservatives as part of the Sera Nature range\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003ch3\u003eProduct details\u003c\/h3\u003e\r\n\u003cul\u003e\r\n\u003cli\u003e\n\u003cstrong\u003eFood type:\u003c\/strong\u003e Slow-sinking soft granules\u003c\/li\u003e\r\n\u003cli\u003e\n\u003cstrong\u003eSuitable for:\u003c\/strong\u003e Ornamental tropical freshwater fish\u003c\/li\u003e\r\n\u003cli\u003e\n\u003cstrong\u003eFeeding zone:\u003c\/strong\u003e Middle water layers\u003c\/li\u003e\r\n\u003cli\u003e\n\u003cstrong\u003eUse:\u003c\/strong\u003e Daily staple nutrition\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003cp\u003e\u003cstrong\u003eAvailable sizes:\u003c\/strong\u003e 39g, 100g, 370g.\u003c\/p\u003e","brand":"Sera","offers":[{"title":"39g","offer_id":43419210907731,"sku":"USFB4001","price":10.0,"currency_code":"AUD","in_stock":true},{"title":"100g","offer_id":43419210940499,"sku":"USFB4002","price":17.0,"currency_code":"AUD","in_stock":true},{"title":"370g","offer_id":43419210973267,"sku":"USFB4003","price":36.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0585\/7958\/3059\/files\/Capture-9.jpg?v=1768269057"},{"product_id":"sera-vipagran-baby-granules","title":"Sera Vipagran Baby Granules","description":"\u003cp\u003eSera Vipagran Baby Granules are a specialised fry food for juvenile ornamental fish, providing complete, easily digestible nutrition through the most important growth stages of your fish's life. These slow-sinking micro soft granules suit young fish feeding in the middle water zone while keeping aquarium water clean and clear.\u003c\/p\u003e\r\n\u003cul\u003e\r\n\u003cli\u003e\n\u003cstrong\u003eDesigned for juvenile fish\u003c\/strong\u003e — micro-sized soft granules for small mouths and developing fish\u003c\/li\u003e\r\n\u003cli\u003e\n\u003cstrong\u003eSustainable protein\u003c\/strong\u003e — contains 4% insect meal alongside fish meal for optimal growth\u003c\/li\u003e\r\n\u003cli\u003e\n\u003cstrong\u003eSupports growth and immune health\u003c\/strong\u003e — enriched with omega fatty acids, algae-derived carotenoids, trace elements and prebiotics\u003c\/li\u003e\r\n\u003cli\u003e\n\u003cstrong\u003eExcellent digestibility\u003c\/strong\u003e — gently manufactured to reduce waste and stress on young fish\u003c\/li\u003e\r\n\u003cli\u003e\n\u003cstrong\u003eKeeps water clear\u003c\/strong\u003e — granules hold their shape and do not cloud or pollute the water\u003c\/li\u003e\r\n\u003cli\u003e\n\u003cstrong\u003eNo artificial additives\u003c\/strong\u003e — free from dyes and preservatives as part of the Sera Nature range\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003ch3\u003eProduct details\u003c\/h3\u003e\r\n\u003cul\u003e\r\n\u003cli\u003e\n\u003cstrong\u003eFood type:\u003c\/strong\u003e Slow-sinking micro soft granules\u003c\/li\u003e\r\n\u003cli\u003e\n\u003cstrong\u003eSuitable for:\u003c\/strong\u003e Juvenile ornamental freshwater fish\u003c\/li\u003e\r\n\u003cli\u003e\n\u003cstrong\u003eFeeding zone:\u003c\/strong\u003e Middle water layers\u003c\/li\u003e\r\n\u003cli\u003e\n\u003cstrong\u003eUse:\u003c\/strong\u003e Daily complete fry food\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003cp\u003e\u003cstrong\u003eAvailable size:\u003c\/strong\u003e 28g.\u003c\/p\u003e","brand":"Sera","offers":[{"title":"28g","offer_id":43419224768595,"sku":"USFR2001","price":11.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0585\/7958\/3059\/files\/Capture-6.jpg?v=1768269698"},{"product_id":"sera-vipachips-tropical-wafers","title":"Sera Vipachips Tropical Wafers","description":"\u003cp\u003eSera Vipachips Tropical Wafers are a complete daily staple food for bottom-feeding ornamental fish, designed to sink quickly, hold their shape and deliver balanced nutrition without polluting aquarium water. 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