Privacy Policy
Privacy Policy for The Pet Standard
Effective Date: 1/11/2024
The Pet Standard is committed to protecting your privacy and ensuring your personal information is handled responsibly. This Privacy Policy outlines how we collect, use, store, and disclose your information in accordance with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs).
1. Collection of Personal Information
We collect personal information to provide our services and improve your shopping experience. This may include:
- Your name, contact details (address, email, phone number), and payment information.
- Order history, product preferences, and browsing behaviour.
- Any other information you provide directly to us, such as customer enquiries or account registration.
We collect this information:
- When you create an account, place an order, or subscribe to our marketing communications.
- Through cookies and analytics tools when you browse our website.
2. Use of Personal Information
We use your personal information for purposes including:
- Processing and fulfilling orders.
Facilitating secure payments via trusted third-party providers such as Stripe, PayPal, and Afterpay. - Providing shipping updates and customer service.
- Sending marketing communications (if you’ve opted in).
- Improving website functionality and user experience through analytics tools like Google Analytics.
3. Disclosure of Personal Information
We only share your personal information as necessary to provide our services, including:
- Payment Providers: Stripe, PayPal, and Afterpay to securely process transactions.
- Shipping and Fulfilment: Our supplier, who shares order details with logistics partners such as Shippit to deliver your order.
- Marketing and Analytics: Google Ads, Meta for Business, and Google Analytics for personalised marketing and tracking.
- Review Collection: Reviews.io to gather customer feedback.
We ensure all third-party partners comply with strict data protection standards.
4. Cookies and Tracking
We use cookies and similar tracking technologies to:
- Enhance website performance and functionality.
- Analyse user behaviour for insights into customer preferences.
- Provide personalised advertisements based on your browsing habits.
You can manage or disable cookies through your browser settings.
5. Storage and Security
Your personal information is stored securely on Shopify’s platform, which provides industry-standard encryption and data protection measures. While we do not conduct regular audits, Shopify ensures the security and compliance of its hosting services.
6. Data Retention Policy
We retain personal information only for as long as necessary to:
- Complete transactions or provide services.
- Comply with legal obligations.
- Resolve disputes or improve services.
If we no longer need your information, it will be securely destroyed or de-identified.
7. Your Rights
You have the right to:
- Access the personal information we hold about you.
- Request corrections to any inaccurate or outdated information.
- Request the deletion of your personal information, subject to legal and contractual obligations.
To exercise these rights, contact us via email at hello@thepetstandard.com.au
8. Children’s Privacy
Our website and services are not specifically directed at children. However, as pet supplies may attract minors, we prioritise the privacy of all users and recommend parental guidance for minors interacting with our site.
9. Customer Reviews
We collect reviews through Reviews.io to improve our products and services. Reviews may include publicly shared information, and you should avoid including personal details.
10. Changes to This Policy
This Privacy Policy may be updated from time to time. The most current version will always be available on our website. By continuing to use our services, you accept the terms of the updated policy.
11. Contact Us
If you have any questions, concerns, or requests regarding your privacy, please contact us:
Email: hello@thepetstandard.com.au