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Pure Life

Pure Life – Puppy – Freeze-Dried Raw Coated Kibble – Chicken & Turkey

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Right for your pet — matches their life stage & profile.
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Not an ideal match for your pet's profile — but you know them best.
$44.00
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Size: 2.5kg
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Description

Pure Life Puppy Freeze-Dried Raw Coated Kibble in Chicken & Turkey combines the nutritional power of raw feeding with the convenience of dry kibble. Made in Australia with animal protein as the number-one ingredient, each piece is coated in freeze-dried raw to boost flavour and support your puppy's growth, development, and overall wellbeing.

  • Freeze-dried raw coating — raw-feeding benefits in an easy, everyday kibble.
  • High-quality protein — chicken and turkey supply amino acids for healthy muscle development.
  • Digestive support — formulated to promote healthy digestion.
  • Skin and coat — balanced nutrients help maintain a shiny coat and healthy skin.
  • No nasties — free from GMOs, artificial colours, flavours, preservatives, corn, and soy.

Product details: complete and balanced dry puppy food; protein from chicken and turkey; made in Australia. Available in 2.5 kg and 12 kg.

Good to know: store in a cool, dry place, reseal after opening to keep it fresh, and consult your vet for specific dietary needs.

Feeding guide
  • 2 kg: 50 g/day (2 mo), 60 g/day (3 mo), 70 g/day (6 mo), Adult from 9 mo
  • 3 kg: 60 g/day (2 mo), 80 g/day (3 mo), 90 g/day (6 mo), Adult from 9 mo
  • 5 kg: 90 g/day (2 mo), 110 g/day (3 mo), 130 g/day (6 mo), Adult from 9 mo
  • 10 kg: 140 g/day (2 mo), 180 g/day (3 mo), 210 g/day (6 mo), 210 g/day (9 mo), Adult from 12 mo
  • 15 kg: 190 g/day (2 mo), 250 g/day (3 mo), 280 g/day (6 mo), 280 g/day (9 mo), Adult from 12 mo
  • 20 kg: 240 g/day (2 mo), 300 g/day (3 mo), 350 g/day (6 mo), 340 g/day (9 mo), Adult from 12 mo
  • 25 kg: 270 g/day (2 mo), 350 g/day (3 mo), 410 g/day (6 mo), 410 g/day (9 mo), 400 g/day (12 mo)
  • 35 kg: 340 g/day (2 mo), 450 g/day (3 mo), 530 g/day (6 mo), 520 g/day (9 mo), 510 g/day (12 mo)
  • 50 kg: 370 g/day (2 mo), 510 g/day (3 mo), 680 g/day (6 mo), 690 g/day (9 mo), 680 g/day (12 mo)
  • 60 kg: 420 g/day (2 mo), 590 g/day (3 mo), 780 g/day (6 mo), 790 g/day (9 mo), 780 g/day (12 mo)

Feeding needs differ based on your pet's age, breed, activity level and lifestyle. Use the guide as a general guide and adjust it to fit your pet's individual requirements. A change of diet is best introduced gradually over a period of six days (approx. 25% / 50% / 75% / 100% new food, 2 days each step).

Ingredients & safety

Ingredients: Chicken meal (equiv. to 60%), Brown rice (15%), Chickpeas, Faba beans, Canola oil with mixed tocopherols & rosemary extract, Chicken gravy, Turkey meal (equiv. to 8%), Beet pulp, Vitamins & minerals (including calcium, phosphorus, potassium, magnesium, iron, copper, manganese, zinc, iodine, selenium, Vitamins A, C, D3, E, B1, B2, B3, B5, B6, B9, B12, choline), Freeze Dried Chicken Liver (equiv. to 1.8%), Sunflower oil, Salt, Flaxseed oil, Chicory extract, Fish oil, Taurine, DL-Methionine, Sweet potato, Carrot, Spinach, Coconut oil, Yucca Extract, Pumpkin, Emu oil, Egg, Kale, Broccoli, Tomato, Apple, Kelp powder, Yoghurt powder, Sumac, Chia Seed, Turmeric, Alfalfa, Cranberry, Blueberry, Rosemary, Parsley, Green tea.

Typical analysis

  • Crude Protein (min.) 32%
  • Crude Fat (min.) 16%
  • Total Carbohydrate (max.) 33%
  • Calcium (min.) 1.2%
  • Phosphorus (min.) 1.0%
  • Vitamin E (IU/kg min.) 400
  • Omega 6 (min.) 3.0%
  • Omega 3 (min.) 0.5%
  • Metabolisable Energy 375 Kcal/100g
How to introduce

Even the tastiest new food deserves a gentle introduction. Blend it with your pet’s current food over 7–10 days, gradually increasing the new and easing off the old. Cats and sensitive tummies often appreciate an extra week or two — and if anything seems off, slow things down and check in with your vet.

Shipping & returns

Fast dispatch Australia-wide — same day on orders placed before cut-off. 30-day hassle-free returns, and we cover return postage.

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